Prototype with final design comps.

Color coding the sites helps consumers understand where they are, while still being able to move seamlessly between sites.

Testing the framework, nav structure, and usability with an interactive fully functional prototype of the wireframes BEFORE visual design.

The Support Hub is available on all three sites, and features content from Quit.com (unbranded support program), Nicorette.com and NicoDermCQ.com to promote recurring visits and drive organic traffic. The diagram below helped communicate the content architecture and flow.